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At a time when society started to naturally value the circular economy, many people began to rethink the use of glass packaging. This is an interesting return to concepts once lost in the process of popularization of ready-to-drink products. Because it is inert (it does not change the flavor, smell, or color of the packaged product, thus contributing to consumers’ health), glass packaging has gained prominence along with the wellness trend. In addition, flint containers also have the benefit of being transparent while the amber ones provide a barrier to light. In the perfumery segment, more than smell, the success of new fragrances depends on the design of the glass bottle. Some say that it is necessary to design the bottle with emotional ingredients, which encourage the consumer to see in the product an object of desire, before trying the fragrance. Glass packaging also delivers glamour and refinement to famous brands of spirits, premium mineral waters, and food. All types of packaging have their functions and applications and, of course, characteristics that differentiate them and make them more suitable for different moments of consumption. Glass packaging has a UNIQUE condition of reducing environmental impact: IT IS RETURNABLE. Glass has been present in packaging since the beginning. It is one of the oldest packaging materials in our history and, from the start, the fact that it is returnable, even before being reusable, makes it environmentally friendly. That is especially true when we can restrict the geographic area of supply. The reverse logistics process must be economically and environmentally sustainable, not to mention the social aspect. This solution democratizes consumption among people with lower available income because products are more competitive and, therefore, consumers can afford them. In addition, the sector continues to invest in the use of recycled content and to conduct studies on reducing the weight of bottles.

Better Glass Packaging. Better World!

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Following the path of the previous publications of the Better Packaging Better World collection, we aim, with this new book, to shed light on paper and paperboard packaging, covering the entire chain, from conception to final disposal. All of the authors dedicated their time to explain the latest developments in this area while Instituto de Embalagens’ content curation team was attentive to coherently organize the information.

We understand that we must raise awareness among the population and packaging developers, professionals that make choices about packaging in different companies. They must understand the possibilities and applications of paper and paperboard packaging. This book provides information that guides the decision-making process and allows to reach its full potential.

We need to have an unbiased and impartial bibliography and a speech to guide the durable goods, consumer, and packaging industries.

The coauthors understood the challenge and sought updated information to reach the expected result. We aimed to explain the benefits of paper and paperboard packaging and how we should work to use them in a new world.

Better Paper and Paperboard Packaging Better World!
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Launched in 2020, the environmental education booklet, targeted at young people, aims at raising awareness and promoting responsibility about the environment, talking about the circular economy, material life cycle, selective collection, and the sustainability’s Rs (rethinking, reusing, recycling). Through knowledge and environmental awareness, children are transforming agents for a better world.

Better Packaging. Better World!


Plastic is present in virtually everything in our lives, from packaging to cell phones, providing countless benefits for consumers. The purpose of the bilingual book (English and Portuguese) Embalagens Plásticas – Plastic Packaging, published by Instituto de Embalagens, is to explain the countless benefits of plastic packaging to our modern lives and how plastic should be used to protect the planet. PLASTIC PACKAGING BETTER, WORLD BETTER!


Corrugated paperboard packaging has also been gaining strength as primary packaging. It is a reference in transport packaging and responsible for carrying and protecting other types of packaging (the primary ones). In addition to presenting technical information, trends, and innovation in the sector, the publication highlights the positive characteristics of corrugated paperboard packaging. CORRUGATED PAPERBOARD PACKAGING BETTER, WORLD BETTER!


Expanded and updated, with new chapters and photos, the bilingual (Portuguese-English) book “Better Packaging Better World,” part of the collection with the same name, brings content about the entire packaging system, from market to design, trends, innovations, materials, processes, machines, and sustainability. It is a technical work that supports the development of better packaging and helps create and innovate using robust and independent knowledge. With a commitment to spread knowledge and promote the growth of the packaging sector, Instituto de Embalagens is carrying out its mission: Better Packaging Better World!


The trilingual book Embalagens Alumínio – Aluminum Packaging is also part of the Better Packaging Better World collection. It is an affordable work for aluminum packaging processors and packaging companies to empower new professionals and help new minds create and innovate based on solid and unbiased information.

Better Packaging Better World!


The first bilingual book of the Better Packaging Better World collection, Embalagens Flexíveis – Flexible Packaging, launched in 2016, addresses key issues that need to be known for the development of good flexible packaging. The publication brings subjects such as design, trends, innovation, printing and manufacturing processes, materials and structures, laminating, adhesives, raw materials, and supplies, from design to disposal.

Better Packaging Better World!


This was the first project created by Instituto de Embalagens to introduce professionals to the world of packaging. The Packaging Reference Kit® contains a bilingual (Portuguese and English) Reference Guide and Glossary with the main terms, fairs, and events in the sector. It also brings samples of 70 different packaging materials: polymers, plastic sheets, steel, aluminum, glass, paper, paperboard, and corrugated paperboard.